Stereotypical racist and discriminatory advertisements
Stereotypical racist and discriminatory advertisements relative to the types of people they aim to attract.
(Note, I tried to Google the email and phone number of the president of this college prior to posting, in order to give them an opportunity to change their advertising, but the information for their president, vice-president, and administrators is not on line. ..though it would be for most other reputable colleges)
I learned about the college while viewing TV on December 4, 2017.
On one hand, the advertisement portrayed ‘non-Caucasion’ heavily accented people from countries outside of Canada whose qualifications in their country of origin wasn’t accepted in Canada (a woman: “I was a nurse from the Philippines but here I can’t be a nurse right away”, and a man whose “degrees were not assessed right away”), while on the other hand in the same advertisement depicted a Caucasian Canadian mother who was happy for the short course because she had “2 young daughters she had to raise”. The racist discriminatory stereotypes lie in the fact that the advertisement doesn’t acknowledge there are as well a proportionate amount of “Caucasian immigrants ” coming to our country from European countries who equally don’t have their degrees recognized and who as well have strong accented language (be they from Poland, Romania, Slovakia, Italy,…).
One would think that this so named “college” would in this 2017 be cognizant of the importance of striking a balanced representation in portaying people equally regardless of their ‘color’ knowing that immigrants coming from most countries have issues with cross country qualified certifications, and equally mothers of all races BORN AND RAISED IN CANADA could be depicted as having to stay at home to raise their child.
IT’S 2017!! LET’S NOT PERPETUATE RACIAL DISCRIMINATORY STEREOTYPES! !
Note: I’m highly educated from universities in Canada, but am offended by this advertisement because it does perpetuate stereotypes of what an immigrant “looks like” whether or not the college intended that. One would think though that somebody high up in their payroll approved the ad!